Casa lino iDENTITY REDESIGN
↓ The Opportunity
Casa Lino, a well-established Indian bath linen brand, was expanding into global markets via platforms like Walmart and Amazon U.S. The goal was to create a refined, recognizable identity that would resonate with international audiences while honoring the brand’s heritage.
↓ My Role
I led the logo redesign and developed a new monogram using the brand’s initials, “CL.” The design balanced luxury with simplicity, crafted to function as both a standalone emblem and a repeating pattern, suitable for packaging, textiles, and digital presence.
↓Business Impact
The refreshed identity gave Casa Lino a cohesive, elevated look that stood out in competitive global marketplaces. The monogram became a key asset across their towel collections and marketing materials, supporting their positioning as a premium, design-forward brand.
↓ Next Steps & Success Metrics
The new identity is now being integrated across e-commerce listings and product packaging. Success is being tracked through customer recognition, brand recall, and alignment with luxury category benchmarks in international markets.
