↓ The Opportunity
Morina Life, a premium beauty brand offering perfumes, moisturizers, and skincare products, aimed to create a cohesive visual identity that embodied both luxury and everyday practicality. With expansion into travel-size formats and essential oil-based formulas, the brand needed packaging that communicated sophistication while enhancing the user experience.
↓ My Role
I led the development of Morina Life’s brand identity and packaging system. This included designing an elegant, modern logo that reflected the brand’s focus on quality and refinement, along with packaging for perfumes, skincare, and moisturizers. I also developed travel-size perfume packaging that balanced functionality with a refined visual aesthetic.
↓Business Impact
The updated identity helped unify Morina Life’s growing product line and positioned the brand more clearly within the luxury skincare space. The packaging elevated shelf presence while reinforcing a premium, consistent brand experience across every touchpoint.
↓ Next Steps & Success Metrics
The visual system is now being rolled out across new product SKUs and retail placements. Success is being measured through customer feedback, packaging usability, and increased brand recognition in both boutique and e-commerce environments.
