SPARKS MUSEUM
BY MESSENGER
↓ The Problem
Internal teams at Meta struggled to connect with the broader story behind messaging products. The Sparks Museum was created to help Meta’s internal teams engage more meaningfully with the evolution, research, and future of messaging products. Research insights were often buried in decks and underleveraged in planning conversations. The goal was to transform this data into an immersive, accessible experience that inspired cross-team alignment and action.
↓ My Role
I designed the visual identity for the exhibit and created signage, interactive graphics, and storytelling layouts to translate complex behavioral research into digestible, visual content. My team and I came up with the idea of mimicking MOMA-style exhibit cards—each with scannable barcodes that linked to deeper insights—blending physical installation with digital interaction. I collaborated closely with researchers, engineers, and producers to bring the experience to life.
↓Business Impact
The Sparks Museum became a highlight of summit week, drawing strong engagement and encouraging teams to incorporate messaging insights into their planning cycles. The experience helped reposition messaging not just as a product, but as a cultural and behavioral ecosystem within Meta.
↓ Next Steps & Success Metrics
We measured success through employee feedback, dwell time at the exhibit, and follow-up survey responses. Insights from the experience were integrated into H1–H4 planning, and the format was reused for future internal storytelling initiativeso, brand guidelines, Figma UI prototype, investor pitch deck, social media assets, ad creatives
SPARKS EXPERIENCE
VIDEO WALKTHROUGH
DISCLAIMER
To protect Meta’s information Policy, all the original information in the mock-ups and prototypes was replaced to dummy copy.
As an Employee, it’s my responsibility to properly handle and protect Meta’s data.