crest data brand Refresh

At Crest Data, I led a complete brand and website redesign to align the company’s identity with its rapidly evolving focus on Gen AI, Cybersecurity, and Data & Analytics. This included a refreshed logo, refined color palette, and a scalable visual system designed to strengthen brand consistency and clarity across touchpoints.

In addition to the visual overhaul, I helped shape the company’s brand positioning strategy by conducting competitor analysis and defining a distinct market voice that differentiates Crest Data within the enterprise tech space. The new website experience is clean, modern, and mobile-optimized — built to communicate technical expertise while remaining approachable and user-friendly.

Squarespace, Figma & Adobe creative suite