crest data brand Refresh
↓ The Problem
Crest Data’s brand was visually inconsistent and no longer reflected its growth across GenAI, cybersecurity, and analytics. Their outdated website didn’t perform well on mobile and lacked a clear structure to support their messaging or conversions.
↓ My Role
I led the full visual overhaul from logo redesign to web architecture. I collaborated with engineering and leadership teams across the U.S. and India, built a design system in Figma, and delivered a responsive Squarespace site in under eight weeks.
↓Business Impact
The refreshed identity and mobile-first site improved clarity, credibility, and lead generation. The redesign contributed to a 38% increase in time on site and gave the internal teams a scalable template system for future presentations, product launches, and social content.
↓ Next Steps & Success Metrics
I handed off a complete design system with documentation and trained teams on updating collateral. Metrics included improved web session duration, reduced bounce rates, and consistent asset reuse across departments.
