META MESSAGING SUMMIT 2023
↓ The Opportunity
Messaging Summit 2023 was created to bring together Meta’s product and infrastructure teams to explore innovation, best practices, and the future of messaging. The goal was to build an event identity that reflected the summit’s forward-thinking spirit while maintaining cohesion with Meta’s brand.
↓ My Role
I co-led the visual design for the summit, crafting a futuristic identity that combined Meta’s core brand elements with dynamic, tech-forward visuals. I designed the master deck, signage, printed collateral, and social assets, ensuring all touchpoints felt cohesive and energized across in-person and virtual formats.
↓Business Impact
The identity created a recognizable and immersive experience that unified the event and elevated its perception across orgs. Teams praised the clarity, visual energy, and how well the design aligned with the summit’s themes of progress and innovation in messaging.
↓ Next Steps & Success Metrics
The identity was widely adopted across teams and decks, setting a new standard for internal event branding. Success was measured through internal feedback, presenter adoption, and post-event engagement with summit content, laying the foundation for future org-wide visual systems.
DISCLAIMER
To protect Meta’s information Policy, all the original information in the mock-ups and prototypes was replaced to dummy copy. As an Employee, it’s my responsibility to properly handle and protect Meta’s data.